About

TED | The Execution Dept.™

Built for founders with a dream. We provide senior strategy, hands-on execution, and all within respected budget. We plan and build under one roof so small and mid-size brands get big ideas, visible work, and measurable outcomes.

Mission & Vision

Founder’s note

I grew up in a small-business family, and agencies were out of reach. I built TED to be the partner I wished my parents had; senior strategy with sleeves-rolled-up execution, priced for real-world budgets. We’re built for founders like them: outcomes over decks, people before process.

Our Mission

Make modern marketing reachable: deliver senior strategy and execution that small and mid-size businesses can actually use. Our marketing approach is bold in its creativity, measurable in its outcomes, and ultimately driven by the tangible results that propel business growth.

Our Vision

Every local brand operates with the clarity, creative firepower, and operating rhythm of a world-class team achieving growth without waste or unnecessary complexity.

Principles

Strategy

Know the objective. Let's identify your target, conduct market research, competitive analysis, and generate an integrated method of execution.

Execution

We transform ideas and plans into action, driving your business toward its goals through multisensory interactions & integrated marketing activities such as: digital marketing, experiential tactics, tradeshows/conferences, public relations, and content to generate leads, visibility, brand awareness and boost sales.

Performance Measurement

We track what matters: leads, sales, cost per result, and retention. If you don’t have tooling, we’ll set up lean tracking (GA4, GSC, UTM, pixels, forms/calls, POS/booking exports) and a simple scorecard. We provide the data monthly and turn insights into next-step actions with no vanity metrics.

Who we serve

Small Businesses Founders & Lean Teams Local & National Brands E-commerce & DTC Mid-Size Businesses

How we work

1

Discovery

We identify pain points, discuss solution options, align on business goals and come to an agreement.

2

Method

We tailor a company specific strategy with priorities, deliverables, channels, and metrics/KPIs.

3

Execute

We unleash the highest-impact marketing activity with compelling deliverables, brand messaging and engagement to create an emotional connection that will elevate.

Leadership

Kenny Suazo headshot

Kenny Suazo

Founder, TED | The Execution Dept.™

Bilingual integrated marketing strategist with ~15 years leading experiential and digital marketing, market research and test markets, public relations, data/analytics, and content creation-across agencies (Creative Artists Agency, Inspira Marketing Group), hospitality (The Venetian/Palazzo Resort), and nutraceutical industry.

  • EDUCATION: B.S. in International Studies (Marketing emphasis) & M.A. in Spanish — Texas State University.
  • EXPERTISE: Go-to-market & campaigns, brand systems, content & video, site updates & CRO, events/field, research, bilingual (EN/ES).
  • BRANDS: Google, adidas, Philip Morris International, GQ Magazine, PayPal, Norton by Symantec, Café Bustelo, IZZE, Jägermeister, VEGA Protein, Neutrogena, AstaReal, AT&T / Cricket Wireless.

Brand list reflects work Kenny has led or contributed to while at agencies and prior roles before founding TED. Logos/names do not imply current endorsement.

Ready To Execute?

Tell us where you want to go. We’ll get you there.